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Creative thinking / Design application

welcome to lead creative

Your guide to building a brand that resonates

At Lead Creative, we've been creating a wide variety of brand solutions and impactful designs since 2016. In recent years we've narrowed our focus and primarily support Medical, Financial, and Technology sectors. We understand the unique challenges these industries face, and we're here to offer a guiding hand.

the power of authenticity

We believe in the power of authentic branding built on a deep understanding of your company's story and values. Our human-centered approach allows us to uncover the essence of your brand, ensuring it resonates deeply with your target audience.

Don't get lost in a sea of sameness. We possess a keen eye for identifying brand inconsistencies and missed opportunities. We'll work collaboratively with you to craft a compelling strategy that amplifies your brand message and elevates a distinctive style across all channels.

The Lead Approach

Sage Guidance: We draw on years of experience to provide insightful advice and strategic direction for your brand journey.

Human-Centered Focus: We believe in building brands that connect with people on an emotional level, fostering trust and loyalty.

Astute Problem-Solving: We excel at identifying brand challenges and developing effective solutions tailored to your specific needs.

Ready to unlock the full potential of your brand?
Let Lead Creative join you on the journey. Contact us today for a free consultation.

get in touch
about Mike

Inspired by strategy...
raised by design

At Lead Creative, you'll have the benefit of collaborating directly with Mike, a seasoned creative, branding and design professional with a passion for unlocking a brand's potential. Driven by a grounded understanding of strategy and raised by a love of design, Mike excels at helping businesses discover their unique voice and purpose.

With a keen eye for storytelling, Mike weaves compelling narratives that resonate with target audiences. His 20+ years of experience encompass a wide range of industries and business sizes. He's an enabler - crafting clear messages that elevate products, sell services, and shape positive brand perceptions.

What Mike does best is two fold - and forms the structure of the Lead Creative business:

  1. Bridge The Gap Between Creative And Corporate: Delivering perspectives, ideas and designs that can solve real problems whilst helping to elevate communication output.

Mike has spent a number of years working in a hybrid in-house / agency model - designing and directing projects, managing people, and engaging with stakeholders and internal teams. He understands the challenges, limitations and expectations of a corporate environment and proactively offers targeted and grounded creative guidance that goes beyond graphic design.

  1. Integrated Empathy: Applying empathy to brand and creative problems is a key feature of Mike's approach to fully understanding the core elements of a business, it's people and it's ecosytems.

Emotion and feeling are the fuzzy bits that don’t always fit in a neat box – but they are the vital components of powerful and authentic stories, language, visual expressions and interactions - the DNA that forms the essence of a business - it’s brand. Integrated empathy and attuned perspective are key strengths that enable us to uncover and construct better human connections.

Mike embodies the core principles of Lead Creative:

  • Strategic Insight: He brings a wealth of experience to the table, ensuring your brand is built on a solid foundation.
  • Storytelling Expertise: He understands the power of narrative in connecting with your audience on an emotional level.
  • Astute Problem-Solving: He excels at identifying brand challenges and developing effective solutions tailored to your needs.

By partnering with Mike and Lead Creative, you gain advisor who will guide you through the brand-building journey.

Lets chat