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neglecting or failing to adequately provide, plan or act on behalf of a brand – therefore misleading perceptions and/or forsaking the potential of business or opportunity: 1. By the time…
Back when we could travel freely, you may recall being asked this question: What’s the purpose of your visit? For most people the answer is pretty simple; business or pleasure.…
Rudderless and ill defined passion is a waste. It’s snap, crackle and no POP Passion needs to be focussed so that the energy is directed, expressed and ultimately perceived in…
What is it? Simply put – a Value Proposition is a series of statements that help to guide your business interactions. It’s a method of easily translating to various parties…
Self Belief I’ve been designing and creating for the best part of twenty years and I’ve always prided myself on my ability to generate ideas and new approaches to solve…
Inspiration can be elusive… It can be easy, indescribable, deeply personal, stubborn, fleeting, for some it may even be formulaic and ready made. A catalyst for the creation of something…
What makes a good graphic designer? This is an intriguing and not altogether straightforward question. If good in our context means, effective, competent or skilful then my definition of a…
Refreshing a brand is an exciting time in the development of a business, it generally means the entity has grown beyond its original concept or that market forces are encouraging…
