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Neglected brands and lost opportunity

neglecting or failing to adequately provide, plan or act on behalf of a brand – therefore misleading perceptions and/or forsaking the potential of business or opportunity: 1. By the time [...]
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Being passionate just isn’t enough

Rudderless and ill defined passion is a waste. It’s snap, crackle and no POP Passion needs to be focussed so that the energy is directed, expressed and ultimately perceived in [...]
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Learn, adapt, grow

A few months ago I finished a pretty big graphic design project for a client, it was a project that came to me late and had a large volume of [...]
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Desire for Branding Change

Refreshing a brand is an exciting time in the development of a business, it generally means the entity has grown beyond its original concept or that market forces are encouraging [...]
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