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neglecting or failing to adequately provide, plan or act on behalf of a brand – therefore misleading perceptions and/or forsaking the potential of business or opportunity: 1. By the time…
Better get moving! It may only be January but those in the know would say it’s already a bit late to start planning your companies annual report. Producing an annual…
Rudderless and ill defined passion is a waste. It’s snap, crackle and no POP Passion needs to be focussed so that the energy is directed, expressed and ultimately perceived in…
Refreshing a brand is an exciting time in the development of a business, it generally means the entity has grown beyond its original concept or that market forces are encouraging…